{"id":96,"date":"2025-05-05T12:26:54","date_gmt":"2025-05-05T15:26:54","guid":{"rendered":"https:\/\/espanol.valordeempresa.com\/?page_id=96"},"modified":"2025-08-07T17:04:01","modified_gmt":"2025-08-07T20:04:01","slug":"su-nuevo-regalo","status":"publish","type":"page","link":"https:\/\/valordeempresa.com\/en\/su-nuevo-regalo\/","title":{"rendered":"Su nuevo regalo"},"content":{"rendered":"

[page_header align=”center” title=”SU NUEVO REGALO” title_size=”larger”]<\/p>\n

\u00a0<\/p>\n

Estimados <\/span>Empresarios:<\/span><\/span><\/strong><\/p>\n

En <\/span>el <\/span>pasado, <\/span>ofrecimos <\/span>como <\/span>obsequio <\/span>el <\/span>uso <\/span>del <\/span>FEC (<\/span>Flujo <\/span>de <\/span>Estado <\/span>de <\/span>Caja) <\/span>durante <\/span>15 <\/span>d\u00edas <\/span>para <\/span>que <\/span>pudieran <\/span>controlar <\/span>el <\/span>flujo <\/span>de <\/span>caja <\/span>de <\/span>su <\/span>empresa.\u00a0 <\/span>Despu\u00e9s <\/span>de <\/span>ese <\/span>per\u00edodo, <\/span>el <\/span>sistema <\/span>segu\u00eda <\/span>permitiendo <\/span>el <\/span>control <\/span>de <\/span>los <\/span>gastos <\/span>de <\/span>forma <\/span>permanente.<\/span><\/span><\/strong><\/p>\n

Hoy, <\/span>les <\/span>traemos <\/span>un <\/span>nuevo <\/span>regalo:\u00a0 <\/span>una <\/span>de <\/span>las <\/span>varias <\/span>t\u00e9cnicas <\/span>que <\/span>utilizamos <\/span>con <\/span>\u00e9xito <\/span>para <\/span>mejorar <\/span>empresas <\/span>rentables, <\/span>recuperar <\/span>aquellas <\/span>en <\/span>crisis <\/span>e <\/span>incluso <\/span>evitar <\/span>quiebras.<\/span><\/span><\/strong><\/p>\n

\u00bf<\/span>EN <\/span>QU\u00c9 <\/span>CONSISTE <\/span>ESTA <\/span>T\u00c9CNICA?<\/span><\/span><\/strong><\/h3>\n

El <\/span>objetivo <\/span>principal <\/span>de <\/span>esta <\/span>t\u00e9cnica <\/span>es <\/span>aumentar <\/span>continuamente <\/span>el <\/span>Flujo <\/span>de <\/span>Caja <\/span>Neto (o L\u00edquido, <\/span>FCL), <\/span>al <\/span>que <\/span>llamamos <\/span>el \u201c<\/span>ox\u00edgeno\u201d <\/span>de <\/span>la <\/span>empresa.\u00a0 <\/span>Su <\/span>vida.\u00a0 <\/span>Sin <\/span>\u00e9l, <\/span>la <\/span>empresa <\/span>corre <\/span>el <\/span>riesgo <\/span>de <\/span>dirigirse <\/span>hacia <\/span>la <\/span>quiebra.<\/span><\/span><\/strong><\/p>\n

Al <\/span>implementar <\/span>este <\/span>enfoque, <\/span>muchos <\/span>empresarios <\/span>logran <\/span>obtener <\/span>beneficios <\/span>ya <\/span>desde <\/span>los <\/span>primeros <\/span>d\u00edas.\u00a0 <\/span>El <\/span>resto, <\/span>antes <\/span>de <\/span>dos <\/span>meses.<\/span><\/span><\/strong><\/p>\n

La <\/span>mejora <\/span>o <\/span>recuperaci\u00f3n <\/span>de <\/span>la <\/span>empresa <\/span>ocurre <\/span>simplemente <\/span>porque <\/span>incrementamos <\/span>su <\/span>rentabilidad <\/span>de <\/span>forma <\/span>continua.<\/span><\/span><\/strong><\/p>\n

Si <\/span>su <\/span>empresa <\/span>est\u00e1 <\/span>enfrentando <\/span>dificultades, <\/span>es <\/span>fundamental <\/span>revisar <\/span>su <\/span>modelo <\/span>operativo <\/span>o <\/span>buscar <\/span>ayuda <\/span>especializada.<\/span><\/span><\/strong><\/p>\n

RESULTADOS <\/span>COMPROBADOS<\/span><\/span><\/strong><\/h3>\n

Contamos <\/span>con <\/span>datos <\/span>concretos: <\/span>de <\/span>19 <\/span>empresas <\/span>al <\/span>borde <\/span>de <\/span>la <\/span>quiebra <\/span>que <\/span>acudieron <\/span>a <\/span>nosotros, <\/span>logramos <\/span>salvar <\/span>17.\u00a0 <\/span>De <\/span>estas, <\/span>7 <\/span>confirmaron <\/span>los <\/span>resultados <\/span>positivos <\/span>de <\/span>nuestra <\/span>intervenci\u00f3n.<\/span><\/span><\/strong><\/p>\n

Curiosamente, <\/span>empresarios <\/span>de <\/span>empresas <\/span>estables <\/span>muchas <\/span>veces <\/span>no <\/span>buscan <\/span>mejoras, <\/span>bajo <\/span>la <\/span>creencia <\/span>de <\/span>que \u201c<\/span>en <\/span>equipo <\/span>que <\/span>gana, <\/span>no <\/span>se <\/span>cambia la alineaci\u00f3n\u201d.\u00a0 <\/span>No <\/span>estamos <\/span>de <\/span>acuerdo.\u00a0 <\/span>Siempre <\/span>hay <\/span>espacio <\/span>para <\/span>la <\/span>optimizaci\u00f3n.<\/span><\/span><\/strong><\/p>\n

Con <\/span>base <\/span>en <\/span>fundamentos <\/span>matem\u00e1ticos <\/span>s\u00f3lidos, <\/span>la <\/span>teor\u00eda <\/span>completa <\/span>de <\/span>respaldo <\/span>ser\u00e1 <\/span>presentada <\/span>ante <\/span>la <\/span>Royal <\/span>Society <\/span>de <\/span>Londres <\/span>para <\/span>su <\/span>reconocimiento <\/span>formal.<\/span><\/span><\/strong><\/p>\n

EJEMPLO <\/span>PR\u00c1CTICO: \u00bf<\/span>C\u00d3MO <\/span>FUNCIONA <\/span>EN <\/span>LA <\/span>PR\u00c1CTICA?<\/span><\/span><\/strong><\/h3>\n

Veamos <\/span>un <\/span>caso <\/span>hipot\u00e9tico <\/span>para <\/span>ilustrar:<\/span><\/span><\/strong><\/p>\n

Imagine <\/span>que <\/span>usted <\/span>es <\/span>due\u00f1o <\/span>de <\/span>una <\/span>f\u00e1brica <\/span>de <\/span>alpargatas <\/span>tipo <\/span>hawaianas <\/span>que <\/span>produce <\/span>10 <\/span>modelos <\/span>distintos.\u00a0 <\/span>La <\/span>empresa <\/span>est\u00e1 <\/span>operando <\/span>con <\/span>p\u00e9rdidas.<\/span><\/span><\/strong><\/p>\n

El <\/span>consultor <\/span>propone <\/span>un <\/span>an\u00e1lisis <\/span>de <\/span>los <\/span>gastos <\/span>y <\/span>del <\/span>costo <\/span>unitario <\/span>de <\/span>cada <\/span>producto.<\/span><\/span><\/strong><\/p>\n

Se <\/span>identifica <\/span>el <\/span>producto <\/span>menos <\/span>rentable \u2014 <\/span>por <\/span>ejemplo, <\/span>el <\/span>modelo <\/span>en <\/span>la <\/span>posici\u00f3n #<\/span>10 <\/span>del <\/span>ranking.<\/span><\/span><\/strong><\/p>\n

Se <\/span>calcula <\/span>su <\/span>nuevo <\/span>precio <\/span>utilizando <\/span>m\u00e1s <\/span>de <\/span>11 <\/span>variables, <\/span>mientras <\/span>que <\/span>el <\/span>mercado <\/span>normalmente <\/span>utiliza <\/span>como <\/span>m\u00e1ximo <\/span>5.<\/span><\/span><\/strong><\/p>\n

El <\/span>mes <\/span>pasado, <\/span>este <\/span>producto <\/span>en <\/span>la <\/span>posici\u00f3n #<\/span>10 <\/span>vendi\u00f3 <\/span>20 <\/span>unidades <\/span>a <\/span>R$<\/span>50 <\/span>cada <\/span>una, <\/span>generando <\/span>una <\/span>venta <\/span>total <\/span>de <\/span>R$<\/span>1.000 <\/span>y <\/span>una <\/span>ganancia <\/span>neta <\/span>de <\/span>R$<\/span>70, <\/span>es <\/span>decir, <\/span>7%.<\/span><\/span><\/strong><\/p>\n

Tras <\/span>realizar <\/span>sus <\/span>c\u00e1lculos, <\/span>el <\/span>consultor, <\/span>bas\u00e1ndose <\/span>en <\/span>extractos <\/span>bancarios, <\/span>datos <\/span>de <\/span>ventas, <\/span>costos <\/span>y <\/span>una <\/span>peque\u00f1a <\/span>inversi\u00f3n <\/span>en <\/span>publicidad <\/span>para <\/span>promover <\/span>el <\/span>nuevo <\/span>precio <\/span>reducido, <\/span>recalcula <\/span>el <\/span>precio <\/span>del <\/span>producto <\/span>en <\/span>la <\/span>posici\u00f3n #<\/span>10 <\/span>y <\/span>llega <\/span>a <\/span>un <\/span>nuevo <\/span>precio <\/span>de <\/span>R$<\/span>42.<\/span><\/span><\/strong><\/p>\n

El <\/span>empresario <\/span>no<\/span> acepta <\/span>reducir <\/span>el <\/span>precio.<\/span><\/span><\/strong><\/p>\n

El <\/span>consultor <\/span>responde <\/span>que <\/span>solo <\/span>se <\/span>modificar\u00e1 <\/span>el <\/span>producto <\/span>menos <\/span>rentable, <\/span>lo <\/span>que <\/span>representa <\/span>un <\/span>riesgo <\/span>menor <\/span>al <\/span>10% <\/span>de <\/span>las <\/span>ganancias <\/span>de <\/span>la <\/span>empresa.<\/span><\/span><\/strong><\/p>\n

El <\/span>precio <\/span>del <\/span>producto #<\/span>10 <\/span>se <\/span>reduce <\/span>de <\/span>R$<\/span>50 <\/span>a <\/span>R$<\/span>42 (<\/span>un <\/span>descuento <\/span>del <\/span>16%).<\/span><\/span><\/strong><\/p>\n

Se <\/span>lanza <\/span>una <\/span>peque\u00f1a <\/span>campa\u00f1a <\/span>publicitaria <\/span>para <\/span>comunicar <\/span>el <\/span>nuevo <\/span>precio.<\/span><\/span><\/strong><\/p>\n

La <\/span>expectativa, <\/span>basada <\/span>en <\/span>la <\/span>Ley <\/span>de <\/span>la <\/span>Oferta, <\/span>es <\/span>que <\/span>cuando <\/span>el <\/span>precio <\/span>baja, <\/span>la <\/span>cantidad <\/span>vendida <\/span>casi <\/span>siempre<\/span> aumenta.\u00a0 <\/span>Supongamos <\/span>que <\/span>las <\/span>ventas <\/span>suben <\/span>de <\/span>20 <\/span>a <\/span>30 <\/span>unidades.<\/span><\/span><\/strong><\/p>\n

Resultado<\/span>: <\/span>la <\/span>facturaci\u00f3n <\/span>sube <\/span>de <\/span>R$<\/span>1.000 <\/span>a <\/span>R$<\/span>1.260 <\/span>y <\/span>la <\/span>ganancia <\/span>neta <\/span>de <\/span>R$<\/span>70 <\/span>a <\/span>R$<\/span>214,20 \u2014 <\/span>un <\/span>aumento <\/span>de <\/span>m\u00e1s <\/span>del <\/span>200%.<\/span><\/span><\/strong><\/p>\n

Este <\/span>proceso <\/span>se <\/span>repite <\/span>con <\/span>el <\/span>nuevo <\/span>producto <\/span>menos <\/span>rentable, <\/span>creando <\/span>un <\/span>ciclo por <\/span>excelencia <\/span>de <\/span>aumento <\/span>de <\/span>eficiencia <\/span>y <\/span>rentabilidad.<\/span><\/span><\/strong><\/p>\n

Despu\u00e9s <\/span>de <\/span>un <\/span>tiempo <\/span>razonable, <\/span>el <\/span>due\u00f1o <\/span>probablemente <\/span>querr\u00e1 <\/span>intervenir <\/span>tambi\u00e9n <\/span>en <\/span>los <\/span>dos <\/span>productos <\/span>con <\/span>menor <\/span>rentabilidad.<\/span><\/span><\/strong><\/p>\n

Si <\/span>sigue <\/span>funcionando, <\/span>querr\u00e1 <\/span>hacerlo <\/span>con <\/span>los <\/span>tres <\/span>\u00faltimos, <\/span>hasta <\/span>eventualmente <\/span>revisarlos <\/span>todos.<\/span><\/span><\/strong><\/p>\n

\u00bf<\/span>Existe <\/span>alg\u00fan <\/span>riesgo <\/span>de <\/span>p\u00e9rdida <\/span>para <\/span>la <\/span>empresa?<\/span><\/span><\/strong><\/p>\n

\u00bf<\/span>Y <\/span>SI <\/span>NO <\/span>FUNCIONA?<\/span><\/span><\/strong><\/h3>\n

Si <\/span>los <\/span>beneficios <\/span>no <\/span>aumentan <\/span>con <\/span>la <\/span>aplicaci\u00f3n <\/span>de <\/span>la <\/span>metodolog\u00eda, <\/span>esta <\/span>debe <\/span>ser <\/span>suspendida.\u00a0 <\/span>La <\/span>premisa <\/span>es <\/span>simple: <\/span>solo <\/span>reducimos <\/span>el <\/span>precio \u2014 <\/span>de <\/span>forma <\/span>calculada \u2014 <\/span>si <\/span>hay <\/span>un <\/span>aumento <\/span>comprobado<\/span> en <\/span>las <\/span>ganancias <\/span>gracias <\/span>a <\/span>esta <\/span>reducci\u00f3n.<\/span><\/span><\/strong><\/p>\n

Si <\/span>su <\/span>producto <\/span>tiene <\/span>muchos <\/span>competidores <\/span>o <\/span>es <\/span>una \u201c<\/span>commodity\u201d (<\/span>bien <\/span>o <\/span>servicio <\/span>de <\/span>uso <\/span>diario, <\/span>como <\/span>alimentos <\/span>o <\/span>transporte) <\/span>y <\/span>no <\/span>logra <\/span>aumentar <\/span>los <\/span>beneficios <\/span>al <\/span>bajar <\/span>el <\/span>precio, <\/span>significa <\/span>que <\/span>su <\/span>empresa <\/span>es <\/span>ineficiente <\/span>y <\/span>siempre <\/span>estar\u00e1 <\/span>por <\/span>encima <\/span>del <\/span>Precio <\/span>Justo <\/span>de <\/span>Mercado.<\/span><\/span><\/strong><\/p>\n

Si <\/span>su <\/span>producto <\/span>no <\/span>es <\/span>una \u201c<\/span>commodity\u201d <\/span>y <\/span>usted <\/span>cree <\/span>que <\/span>el <\/span>precio <\/span>actual <\/span>es <\/span>justo, <\/span>mantenga <\/span>sus <\/span>convicciones.<\/span><\/span><\/strong><\/p>\n

INCREMENTANDO <\/span>LA <\/span>EFICIENCIA<\/span><\/span><\/strong><\/h3>\n

Ser <\/span>eficiente <\/span>es <\/span>producir <\/span>m\u00e1s <\/span>con <\/span>menos <\/span>recursos. <\/span>M\u00e1s <\/span>productos <\/span>terminados <\/span>con <\/span>menos <\/span>gastos. <\/span>Ejemplo:\u00a0 <\/span>si <\/span>usted <\/span>factur\u00f3 <\/span>R$<\/span>100 <\/span>gastando <\/span>R$<\/span>80 <\/span>y <\/span>al <\/span>mes <\/span>siguiente <\/span>factura <\/span>los <\/span>mismos <\/span>R$<\/span>100 <\/span>gastando <\/span>R$<\/span>70, <\/span>la <\/span>eficiencia <\/span>aument\u00f3<\/span> \u2014 <\/span>y <\/span>eso <\/span>es <\/span>una <\/span>mejora <\/span>real <\/span>de <\/span>la <\/span>empresa.<\/span><\/span><\/strong><\/p>\n

Sin <\/span>embargo, <\/span>si <\/span>logra <\/span>ser <\/span>m\u00e1s <\/span>eficiente, <\/span>podr\u00e1 <\/span>mejorar <\/span>ese <\/span>Precio <\/span>de <\/span>Mercado <\/span>y <\/span>comenzar <\/span>a <\/span>aumentar <\/span>su <\/span>participaci\u00f3n <\/span>en <\/span>el <\/span>famoso <\/span>pastel, <\/span>conocido <\/span>en <\/span>ingl\u00e9s <\/span>como \u201c<\/span>market <\/span>share<\/span>\u201d.<\/span><\/span><\/strong><\/p>\n

\u00bf<\/span>C\u00d3MO <\/span>IMPLEMENTARLO?<\/span><\/span><\/strong><\/h3>\n

Est\u00e1 <\/span>autorizado <\/span>a <\/span>aplicar <\/span>esta <\/span>t\u00e9cnica <\/span>en <\/span>su <\/span>empresa <\/span>sin <\/span>costo <\/span>alguno.\u00a0 <\/span>Pero, <\/span>si <\/span>prefiere <\/span>apoyo <\/span>profesional, <\/span>ofrecemos <\/span>consultor\u00eda <\/span>por US<\/span>$25<\/span>0 <\/span>mensuales.<\/span><\/span><\/strong><\/p>\n

Estamos <\/span>a <\/span>su <\/span>disposici\u00f3n <\/span>para <\/span>ayudarle <\/span>a <\/span>transformar <\/span>su <\/span>empresa.<\/span><\/span><\/strong><\/p>\n

Contacte<\/span>-nos<\/strong><\/a>
<\/span>Volver a la Home Page<\/strong><\/a><\/span><\/p>\n

Isaac Hayon Sasson<\/em><\/strong> es Ingeniero Mec\u00e1nico, Executive MBA, especializado en Finanzas Corporativas, y consultor en las \u00e1reas de evaluaci\u00f3n de empresas y plataformas de ventas, proyectos de ingenier\u00eda, construcci\u00f3n de f\u00e1bricas y recuperaci\u00f3n de empresas.<\/span><\/p>\n

E-mail<\/em>\u00a0:\u00a0 isaachayon17@gmail.com<\/a><\/span>\u00a0 \u00a0Portal\u00a0<\/em>: \u00a0valordeempresa.com<\/a>
Whatsapp<\/span> :<\/em>\u00a011 97676.8573<\/span><\/span><\/strong><\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

[page_header align=”center” title=”SU NUEVO REGALO” title_size=”larger”] \u00a0 Estimados Empresarios: En el pasado, ofrecimos como obsequio el uso del FEC (Flujo de Estado de Caja) durante 15 d\u00edas para que pudieran controlar el flujo de caja de su empresa.\u00a0 Despu\u00e9s de ese per\u00edodo, el sistema segu\u00eda permitiendo el control de los gastos de forma permanente. Hoy, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-96","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":17,"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":471,"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/pages\/96\/revisions\/471"}],"wp:attachment":[{"href":"https:\/\/valordeempresa.com\/en\/wp-json\/wp\/v2\/media?parent=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}